What Are Backlinks And Does Your Salon Website Need Them?

Why does Google like back-links?

Links to a page on your Salon Website can be from another website, a Facebook post, Twitter tweet or any other internet "place" – and every one is seen by Google as a vote of popularity.

So a Salon web page that has hundreds of people talking about it and linking to it is "worthy" of a higher rank.

But not all back-links are created equal !

A single mention and link on a very "influential" page is worth hundreds of links from tweets, facebook posts or websites with little "rank".

Google also gives added rank "points" for sites that link to you that are Salon related – so they are our starting point.

Some Salon website examples with good rank include:
SalonGalaxy.com
Behind the Chair
Salon Geek
Hairdressing World
SalonGuru.net

You will also be able to find local sites that can accept links to your Salon Website e.g. a Chamber of Commerce, Business Listings etc.

So - NO back-link to your Salon Website is bad – but some are FAR better than others.

To get started create a membership profile for your Salon on each of these and add links back to your Salon's web pages.

What is Anchor Text and why is it important?

If your link is like this "Gore Salon" it is telling Google that the words that are most relevant to the link are "Salon" and "Gore" – because the link is "anchored" to those words.

So do not use your Salon name as your link text

Far better would be Hair Color Salon, Southern Carolina because it has our Salon website keywords in the anchor.

And Google loves variety in the links it finds so vary your links to your salon web site like this – Hair Salon, Best Hair Salon, Color Salon, Hair Color Salon